Thursday, 31 January 2013

Marketing Road Trip - week 1

As is typical of January months we all reflect on the trials and tribulations of the past year and its time to make promises we can't keep. Of course my thoughts were dwelling on the highs and lows of I Heart Art's second year of existence - we had a super crazy busy (for us) start of the year and we really felt like we were establishing our brand in the Aberdeen social scene. We did some fun things like the Aberdeen Art Fair, the eco day at Ashley Road school, the Randox Polo Match supported by Princes Trust and of course we won our award at the start of the year.

But then the summer ended and everything went to pot, we moved shop which was all consuming with months of packing, moving and unpacking and still trying to run the business at the same time. Every single moment felt like we were moving heavy boxes to and from the car. Our flat was like an episode of serial hoarders - box upon box upon box. Not to mention we were still mega busy in the run up to Christmas with fairs and events. I think if you had encountered me during this time I may have came across as some crazy headless chicken wifey. But now im feeling all rejunvenated and motivated and my head is semi screwed back on in that I may be able to string together coherent sentences. So having had this time to reflect I feel that the past 6 months have been such a stresshead time that I didnt give I Heart Art the love and attention it needed and I feel it has suffered. Poor ol heart! I need to defib it back to life - stat!

So part of my action plan was to head out with my new neighbour Alex of Bead Pop and head oot to the country to leaflet and flyer unsuspecting town halls, community centres and other businesses. You never know who is out there that might just be interested and need a crafty fix. We finally took that step last Tuesday where we headed south to stonehaven with our first stop being the most mouth-watering of sweet shops.

Giulianotti just off the town square is heaven with rows and rows of tradtional glass jars filled with bright sugary treats. Just the type of sweet shop that has become lost over time but still brings back so many happy memories. We spoke to the lovely shopkeeper whilst we were in there and it was amazing to find out that the shop has been there since 1899!! whoa that is over 100 years and it's still there, not to mention that the same family that has run the shop since the 1920's. That is no mean feat and we truly need to keep supporting businesses like this to ensure their survival! Definatly worth a visit to fill your boots with lucky tatties and fizzy saucers on the next summery day.
We did a round of the square, leaving a cheeky flyer or two in the town hall then having an awkward moment in a fish n chip shop we jumped back into the car and took the next exit. However, taking the next nearest exit left us in a pickle as to which side of the motorway we were on UH OH!!! woman drivers!! (ps you are a great and careful driver alex). we soon found out we were most definately on the wrong side heading back to Aberdeen. Oh well when life hands you lemons you make lemonade so I suggested we should head to the cults area as it has a few local shoppies that might be friendly.
To cults we go! I love the community spirit in cults and many of our customers come from this area so I knew there were a couple of places that we could put up our posters.
We had success in Terroir, a delicatessen and coffee shop with a delicious home-cooked food and tantalising smells. It looked great too with its vintage singers for display, piled up wicker baskets, chunky chopping boards and cosy bistro feel. I had the french onion soup which was delish and was served up with the cutest little basket for my butters and cutlery. I also loved the wee teapot salt and pepper shakers! 

loving the use of vintage singers for displays and the cutest teapot shakers.

Never one to pass up the opportunity for thrifting, I was rewarded by my final visit of the day to the Chest, Heart and Stroke boutique charity shop. It has gorgeous displays and good quality stock. Unfortunately I didnt find anything to take home but it was still a treat and good inspiration for vintage styling. 

the gorgeous, inspirational, displays of the Chest Heart and Stroke shop in Cults.

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